A2: Search engine optimisation (SEO)

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Presentations with (archive) in the title are at least 2 years old.

These presentations will be replaced over the next couple of weeks, with more recent versions. In some cases the information is still relevant, but may just need to be updated due to changes in terminology, e.g. Webmaster Tools is now Search Console etc.

A2: Search Engine Optimisation (SEO)
Module 1A2: Introduction to Search Engine Optimisation
Unit 1A2 Different Types of Results in the Search Engines (archive) 
Unit 2A2 What is Search Engine Optimisation (SEO) 
Unit 3A2: Google Guidelines and Tools for SEO (archive) 
Module 2Techniques and Tools used for SEO Auditing and Research
Unit 1A2 Auditing and Monitoring Tools (archive) 
Module 3Technical SEO
Unit 1A2 Introduction to Technical SEO (archive) 
Unit 2A2: Google Algorithm Changes (archive) 
Module 4On-page SEO
Unit 1A2 Introduction and Techniques used in On-Page SEO (archive) 
Unit 2A2 Anatomy of an Optimised Web Page (archive) 
Unit 3A2 Importance of Supporting Content and Blogging 
Unit 4A2 Examples of On-Page SEO, Blogging and Content Marketing (archive) 
Module 5Off-page SEO
Unit 1A2 Understanding the Importance of Links (archive) 
Unit 2A2 Techniques to Improve your Link Profile (archive) 
Unit 3A2 Google Manual Action Penalty - Disavow Unnatural (Spammy) Links (archive) 
Unit 4A2 Use of Content Outreach and Social in SEO (archive) 
Module 6A2: Updates and what's new in search
Unit 1A2: Practical SEO changes you can implement today (Nov 2019) 
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