D2. Search Engine Optimisation (SEO)

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D2:  Search Engine Optimisation (SEO)
D2: Search Engine Optimisation (SEO)
Unit 1 D2: Search Engine Optimisation (SEO) (slideshow)
Unit 2 D2: Search Engine Optimisation (SEO) (text)
Unit 3 D2: Search Engine Optimisation (SEO) (PowerPoint with slides and notes)
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Watch the videos for the SEO module (New - 2021)

Search Engine Results Pages

On-Page Grader

Keyword Research

Ahrefs Backlink Checker

Google Search Console

Google Analytics & Search Console Measurement

Watch the videos for the SEO module (Pre 2021 Videos)

Introduction

Paid vs Organic

SERPs

SEO Objectives

Types of Research

Research for Content

Tech Optimisation

SEO Action Plan

Traffic Sources

Measuring Success