A7: Paid Search & PPC
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A7: Paid Search (Google, Bing & other ads) Training Course
| Module 1 | A7: Anicca's Paid Search Workshops - full day course content | |
|---|---|---|
| Unit 1 | A7 Anicca's Paid Search Workshop - Day 1 - all slides (2019) | |
| Unit 2 | A7 Anicca's Paid Search Workshop - Day 2 - all slides (2019) | |
| Unit 3 | A7 Anicca's Paid Search Workshop - Day 3 - all slides (2019) | |
| Unit 4 | A7 Anicca's Paid Search Workshop - Day 4 - all slides (2019) | |
| Module 2 | Paid search - Introduction | |
| Unit 1 | A7 Introduction to paid media (2019) | |
| Unit 2 | A7 Introduction to paid search ads and examples (2019) | |
| Unit 3 | A7 Campaign objectives and options (2019) | |
| Unit 4 | A7 Understanding the digital marketing landscape (archive) | |
| Module 3 | Paid Search - Setting up your Ads account and campaigns | |
| Unit 1 | A7 Opening a Google Ads account (2019) | |
| Unit 2 | A7 Keyword Research (2019) | |
| Unit 3 | A7 Developing your ad copy (2019) | |
| Unit 4 | A7 Understanding ad extensions (2019) | |
| Unit 5 | A7 Dynamic ads (2019) | |
| Unit 6 | A7 Landing pages examples (2019) | |
| Unit 7 | A7 Campaign set-up (2019) | |
| Unit 8 | A7 Building your campaign structure (2019) | |
| Unit 9 | A7 Google Ads Editor and settings (2019) | |
| Unit 10 | A7 Creating Single Keyphrase ad groups (SKAGS) using Google Ads Editor (Archive) | |
| Module 4 | Paid Search - ongoing account management | |
| Unit 1 | A7 Conversion tracking and set-up (2019) | |
| Unit 2 | A7 Campaign optimisation (2019) | |
| Unit 3 | A7 Campaign budgets, bidding strategies and adjustments/modifiers (2019) | |
| Unit 4 | A7 Ad Testing (2019) | |
| Unit 5 | A7 Google Ads bid modifiers for device, location and schedule (archive) | |
| Unit 6 | A7 Using the Google Ads dashboard (archive) | |
| Unit 7 | A7 Google ads reporting (archive) | |
| Module 5 | Paid search - Google Ads - Advanced techniques and background theory | |
| Unit 1 | A7 Understanding Google Ads Quality Score and AdRank (2019) | |
| Unit 2 | A7 Existing audiences (2019) | |
| Unit 3 | A7 New audiences (2019) | |
| Unit 4 | A7 Shopping advertising (2019) | |
| Unit 5 | A7 Display advertising (2019) | |
| Unit 6 | A7 Remarketing (archive) | |
| Module 6 | Paid Search - Tips, Resources and Helpful Articles | |
| Unit 1 | A7 Google Ads and PPC Glossary (archive) | |
| Unit 2 | A7 Google Ads Quality Score Analysis - using Pivot tables (archive) | |
| Unit 3 | A7 Using our Weekly Optimisation Checklist to Improve Google Ads Performance (archive) | |
| Unit 4 | A7 How to manage your PPC campaigns and avoid the top 10 mistakes (archive) | |
| Unit 5 | A7 Understanding seller ratings, stars and reviews (archive) | |
| Unit 6 | A7 Five Ways Ecommerce managers can improve their Google Ads (archive) | |
| Unit 7 | A7 Search Engine marketing for E-commerce Website - What's new in SEO and Google Ads in 2014 (archive) | |
| Unit 8 | A7 PPC Tips - Ann Stanley Speaks at Figaro Digital 2012 (archive) |
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