1.  Introduction to Digital marketing and induction

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D1.  Introduction to Digital marketing and induction
D1.1 Induction
Unit 1 D1.1 Induction
D1.2  Introduction to Digital Marketing
Unit 1 D1.2 Introduction to digital marketing (slideshow)
Unit 2 D1.2 Introduction to digital marketing (text)
Unit 3 D1.2 Introduction to digital marketing (PowerPoint - slides and notes)
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Watch the videos for this module

Module Introduction

Concepts

3i Principles

Case Study - Event Organiser

Audience Research

Case Study - Cartier

Introduction to Buyers Journey

Traditional & Digital Marketing

Tools for Digital Marketing (Channels)