D8: YouTube & Display Advertising

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D8.  Display and Video Advertising
D8. Display and Video Advertising
Unit 1 D8. Display and Video Advertising (slideshow)
Unit 2 D8. Display and Video Advertising (text)
Unit 3 D8. Display and Video Advertising (PowerPoint slides and notes)
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Watch the videos for the YouTube & Display Module (New - 2022)

YouTube Channel Setup

Display Campaign Creation

Creating Image Ads

Linking YouTube with Google Ads

Video Campaign Creation

Responsive Ads

Adding Audience Targeting

Adding Topics and Audiences

Keyword Targeting

Adding Placements

Content Exclusions

Adding Observations

Remarketing

Report Builder

Watch the videos for the Display & Video Module (Pre 2022 Videos)

Introduction

Concepts

Advertising Buying Mechanism

YouTube Channel Setup

Video Management

Google Display Network

Video Ad Formats

Video Ad Creation

Targeting

Audience Targeting

Remarketing

Bidding

Metrics

Video Campaign Reporting

Campaign Optimization