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A: Anicca Slides
A0: Getting Started – 2-hour seminars
A1. Introduction to Digital marketing
A2: Search engine optimisation (SEO)
A3. Social Media Marketing
A7: Paid Search & PPC
A9. Introduction to Analytics
B: Background & Free Resources
C: CIM slides
C1: Introduction to marketing
C2: Search engine optimisation (SEO)
C3: Social media marketing
C4: Content marketing
C5: Website design & optimisation
C6: Email marketing
C7: Paid search & Google Ads
C8: Display & video advertising
C9: Analytics
C10: Marketing strategy
C12: Exam revision for CIM assessment (Optional)
D: DMI Slides
Introductory Handbooks
D1. Introduction to Digital marketing and induction
D2. Search Engine Optimisation (SEO)
D3. Social media marketing
D4. Content Marketing
D5. Website design & optimisation
D6: Email Marketing
D7: Paid Search (PPC) Google Ads
D8: Professional Skills
D9: Analytics
D10: Digital Marketing Strategy
D11: Revision for DMI online exams
Test Yourself (Quizzes)
Webinars
D8. Display and Video Advertising (slideshow)
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