D8: Display and Video Advertising

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D8.  Display and Video Advertising
D8. Display and Video Advertising
Unit 1 D8. Display and Video Advertising (slideshow)
Unit 2 D8. Display and Video Advertising (text)
Unit 3 D8. Display and Video Advertising (PowerPoint slides and notes)
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Watch the videos for this module

Introduction

Concepts

Advertising Buying Mechanism

YouTube Channel Setup

Video Management

Google Display Network

Video Ad Formats

Video Ad Creation

Targeting

Audience Targeting

Remarketing

Bidding

Metrics

Video Campaign Reporting

Campaign Optimization