D7: Paid Search (PPC) Google Ads

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D7.  Paid Search (PPC) Google Ads
D7. Paid Search (PPC) Google Ads
Unit 1 D7. Paid Search (PPC) Google Ads (slideshow)
Unit 2 D7. Paid Search (PPC) Google Ads (text)
Unit 3 D7. Paid Search (PPC) Google Ads (PowerPoint slides and notes)
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Watch the videos for this module

Introduction

Paid Versus Organic

Benefits of Paid Search

Google Ads

Keyword Research

Budget Management

KPIs and Conversion Tracking

Advanced Measurement