D6. Email Marketing

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D6.  Email Marketing
D6. Email Marketing
Unit 1 D6.  Email Marketing (PDF)
Unit 2 D6.  Email Marketing (text)
Unit 3 D6.  Email Marketing (PowerPoint slides and notes)
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Key Concepts

Inbound Marketing

Data Capture

Contact Database


Email Design


Email Campaign Creation

Campaign Delivery Management

A/B Testing

Campaign Performance

Minimizing Bounces and Unsubscribes