D10: Digital Marketing Strategy

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D10: Digital Marketing Strategy
D10: Digital Marketing Strategy
Unit 1 D10: Digital Marketing Strategy (slideshow)
Unit 2 D10: Digital Marketing Strategy (text)
Unit 3 D10: Digital Marketing Strategy (PowerPoint slides and notes)
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Watch the videos for this module

Introduction

Strategy Fundamentals

Budgeting

Setting Objectives

Reviews

Research Activities

Thinking Critically about Research

Digital Audit

Developing a Brief

Creative Strategy

Channel Specifications

Identifying Channels

A Media Plan

Communicating your Results