D10: Digital Marketing Strategy

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D10: Digital Marketing Strategy
Module 1D10: Digital Marketing Strategy
Unit 1D10: Digital Marketing Strategy (slideshow) 
Unit 2D10: Digital Marketing Strategy (text) 
Unit 3D10: Digital Marketing Strategy (PowerPoint slides and notes) 
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Introduction

Strategy Fundamentals

Budgeting

Setting Objectives

Reviews

Research Activities

Thinking Critically about Research

Digital Audit

Developing a Brief

Creative Strategy

Channel Specifications

Identifying Channels

A Media Plan

Communicating your Results