C1: Introduction to marketing

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C1. Introduction to marketing
Module 1C1.1: Introduction to digital marketing
Unit 1C1: Introduction to marketing concepts 
Unit 2C1: Overview of communication channels 
Unit 3C1: Inbound marketing 
Unit 4C1: Digital marketing promotional channels 
Unit 5C1: Digital marketing campaigns 
Module 2C1.2: Distribution channels
Unit 1C1.2: Introduction to distribution channels 
Unit 2C1.2: B2B distribution channels 
Unit 3C1.2: Internet distribution including ecommerce 
Unit 4C1.2: Power of Amazon 
Module 3C1.3: Introduction to devices
Unit 1C1.3 Mobile sites and marketing 
Unit 2C1.3: Internet of things 
Module 4C1:4 Legal considerations including Privacy, GDPR & CAP
Unit 1C1.4: Privacy & Data Protection 
Unit 2C1.4: General Data Protection regulations (GDPR) 
Unit 3C1.4: Committee of Advertising Practice (CAP) 
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