C1: Introduction to marketing

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C1. Introduction to marketing

	C1.1: Introduction to digital marketing
Unit 1	C1: Introduction to marketing concepts
Unit 2	C1: Overview of communication channels
Unit 3	C1: Inbound marketing
Unit 4	C1: Digital marketing promotional channels
Unit 5	C1: Digital marketing campaigns
	C1.2: Distribution channels
Unit 1	C1.2: Introduction to distribution channels
Unit 2	C1.2: B2B distribution channels
Unit 3	C1.2: Internet distribution including ecommerce
Unit 4	C1.2: Power of Amazon
	C1.3: Introduction to devices
Unit 1	C1.3 Mobile sites and marketing
Unit 2	C1.3: Internet of things
	C1:4 Legal considerations including Privacy, GDPR & CAP
Unit 1	C1.4: Privacy & Data Protection
Unit 2	C1.4: General Data Protection regulations (GDPR)
Unit 3	C1.4: Committee of Advertising Practice (CAP)