C1: Introduction to marketing
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C1. Introduction to marketing
Module 1 | C1.1: Introduction to digital marketing | |
---|---|---|
Unit 1 | C1: Introduction to marketing concepts | |
Unit 2 | C1: Overview of communication channels | |
Unit 3 | C1: Inbound marketing | |
Unit 4 | C1: Digital marketing promotional channels | |
Unit 5 | C1: Digital marketing campaigns | |
Module 2 | C1.2: Distribution channels | |
Unit 1 | C1.2: Introduction to distribution channels | |
Unit 2 | C1.2: B2B distribution channels | |
Unit 3 | C1.2: Internet distribution including ecommerce | |
Unit 4 | C1.2: Power of Amazon | |
Module 3 | C1.3: Introduction to devices | |
Unit 1 | C1.3 Mobile sites and marketing | |
Unit 2 | C1.3: Internet of things | |
Module 4 | C1:4 Legal considerations including Privacy, GDPR & CAP | |
Unit 1 | C1.4: Privacy & Data Protection | |
Unit 2 | C1.4: General Data Protection regulations (GDPR) | |
Unit 3 | C1.4: Committee of Advertising Practice (CAP) |
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