D1.  Introduction to Digital marketing and induction

1.  Introduction to Digital marketing and induction

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D1.  Introduction to Digital marketing and induction
Module 1D1.1 Introduction to Digital marketing and Induction (Jan 2024 Onwards)
Unit 1Introduction to Digital Marketing - Powerpoint 
Unit 2Introduction to Digital Marketing - PDF 
Unit 3Digital Marketing in the Era of AI - Transcript 
Unit 4Digital Marketing in the Era of AI - Study Notes 
Unit 5Ann's Introduction Slides - PDF 
Module 2D1.2  Introduction to Digital Marketing and Induction - LEGACY
Unit 1D1.1 Induction (Sep 23) 
Unit 2D1.2 Introduction to digital marketing (slideshow) 
Unit 3D1.2 Introduction to digital marketing (text) 
Unit 4D1.2 Introduction to digital marketing (PowerPoint - slides and notes) 
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Watch the videos for this module (Pre 2021 Videos)

Module Introduction

Concepts

3i Principles

Case Study – Event Organiser

Audience Research

Case Study – Cartier

Introduction to Buyers Journey

Traditional & Digital Marketing

Tools for Digital Marketing (Channels)