D7: Paid Search (PPC) Google Ads

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D7. Paid Search (PPC) Google Ads

Module 1	Paid Search (PPC) - Jan 2024 Onwards
Unit 1	Paid Search (PPC) - Powerpoint
Unit 2	Paid Search (PPC) - PDF
Unit 3	Paid Search (PPC) - Transcript
Unit 4	Paid Search (PPC) - Study Notes
Module 2	D7. Paid Search (PPC) Google Ads (LEGACY)
Unit 1	D7. Paid Search (PPC) Google Ads (slideshow)
Unit 2	D7. Paid Search (PPC) Google Ads (text)
Unit 3	D7. Paid Search (PPC) Google Ads (PowerPoint slides and notes)

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Watch the videos for the Paid Media (PPC) Module (New - 2022)

Setting up a Google Ads Account

Google Ads Keyword Planner

Setting up a Google Ads Campaign

Google Ads Bid Simulator

Making Bid Adjustments

Google Ads Editor

Google Ads Conversion Tracking

Reporting, Metrics & Pivot Tables

Linking Tools to Google Ads

Watch the videos for the Social Media Module (Pre 2022 Videos)

Introduction

Paid Versus Organic

Benefits of Paid Search

Google Ads

Keyword Research

Budget Management

KPIs and Conversion Tracking

Advanced Measurement